So many companies I’ve worked with share a similar struggle: their communications aren’t as closely aligned with their core business goals as they should be.

PR focuses on coverage. Advertising on brand. Marketing on sales. Social media on engagement. Content on thought leadership. But to create enterprise value, it all has to work together.

My approach

I’ll partner with you on a process of inquiry. Into your business goals and market opportunities. Your competition. The hearts and minds of the people critical to your success. And into industry, market and societal trends that are likely to bring change to your doorstep.

If that sounds daunting, it isn’t. I’ve guided companies of all sizes through exercises such as this. And now, drawing on the advantages of AI, the process moves even faster and is more affordable.

The deliverable

A clear, actionable set of recommendations to optimize your resources, mitigate looming risks, and ensure every communications dollar spent drives to measurable results.

In short, I can help make your communications, and your teams, work harder and smarter.

The marketing and communications industry is full of jargon and hype. But beneath it all, here’s what I believe is true. Your story is your most important asset. And yet, it’s often the most underdeveloped.

Too many organizations communicate by pushing out information, overselling, or dumping the kitchen sink on people.

This isn’t effective. Because humans are wired for stories — not bullet points or brand-speak.

As a former journalist, I know how to find the most compelling, defensible truth in a complex organization. As a creative, I know how to turn that truth into an irresistible narrative. As a crisis manager, I know how to protect your story when it’s being challenged or attacked.

The deliverable

A powerful and defensible narrative that connects deeply with your most important constituents and serves as the magnetic North for every piece of content you produce. Plus, the support you need to bring that story to life in the marketplace.

A brilliant strategy and a compelling story can fall flat if your leadership, managers, or salespeople can’t articulate or defend them effectively.

The training I offer — developed as an outgrowth of having prepared CEOs and corporate leaders for high-stakes media interviews and investor meetings — is focused on how to build an effective story, articulate it persuasively and concisely, and defend it when challenged.

These skills are essential today to attract customers, motivate employees, inform investors, and grow your business.

The deliverable

I guide your leaders through mock interviews and real-life scenarios (specific to your business and circumstances) to help them build the skills they need to become more effective champions for your brand and create greater clarity about the value you provide.

In a world of constant volatility, issues and crises aren’t anomalies; they’re inevitabilities. And many organizations are unprepared to manage them.

They don’t have a ready-to-go-at-a-moment’s-notice structure for bringing decision makers together when a crisis hits.

They may have a risk management plan, but it hasn’t been pressure-tested.

My approach

I have decades of experience guiding some of the country’s largest and most complex organizations through risk assessment exercises and helping them manage high-stakes events.

Product recalls. Mergers and acquisitions. Lawsuits. Corporate malfeasance. Environmental disasters. Cyber-attacks and many other issues that companies never saw coming.

The deliverable

Mitigation

There’s no substitute for preparation. The organizations that fare the best when challenged are those that aren’t caught flatfooted and left scrambling to figure out what to do as a situation rapidly unfolds.

My risk preparedness audits and exercises are designed to test and fortify how well organizations prepare for and triage major issues or crises.

Hot Crisis Counsel

Should you become involved in an issue or crisis and need immediate counsel and support, I can operate as your indispensable, objective partner, leveraging my experience, coupled with real-time AI foresight, to protect stakeholder trust and shareholder value during make-or break events.